Self-Care, Demystified.

My name is Annie, and I built Poof! because wellness felt inaccessible to me and the women around me. Maintaining a supplement routine when your schedule changes every day, week, and semester, is genuinely hard.

At the same time, platforms turned wellness into a minefield. Paid influencers pushing unproven supplements, 30-minute quizzes to figure out what you "really need," and a never-ending stream of new must-have products. I wanted none of it.

So I worked with a team of dietitians to cut through the noise. The result is Poof!: a monthly box of 30 individually wrapped daily supplement packets, formulated specifically for young women aged 18–25. Just rip open a pack, take a sip of water, and go.

The Core Four

Every Poof! pack contains four dietitian-formulated supplements chosen specifically for young women. These are the vitamins that actually move the needle on immunity, energy, mood, and overall vitality. 

Women's Multivitamin: A comprehensive daily multivitamin formulated for the specific nutritional needs of women aged 18–25.

Magnesium Blend: A customized magnesium complex to support sleep, mood, and muscle recovery.

Vitamins D3 + K2: Two vitamins that work together to support bone health, immunity, and cardiovascular wellbeing.

Omega-3 Fish Oils: High-quality omega-3s to support brain health, inflammation, and skin from the inside out.

Why It Matters To Me

I built Poof! for myself and for every young woman who wants to take better care of herself without being overwhelmed by a wellness industry that wasn't designed with her in mind. I'm not an influencer. I'm not a celebrity. I'm a young woman who wanted something that just worked.

Poof! is about taking one small moment every day just for yourself. Throw it in your purse. Take it before class. Pack it for a weekend away. That's it. That's the whole thing.

Self-care, demystified.

<3 Annie